our solutions

More control, transparency, and performance for your digital campaigns through Curated Programmatic Media.

What is Curation?

Rather than bidding across the entire open exchange, curation organizes inventory into pre-built packages based on what really matters — like audience, context, app category or performance.

These curated deals simplify programmatic buying by removing noise, improving targeting, and giving both advertisers and publishers more control and transparency.In a crowded ecosystem, curation is how we bring focus, efficiency, and results back to digital advertising.

Formats We Curate

Curation can be applied across multiple media types. The most common formats include

Integration:

Curated Marketplace Deals

Discover ready-to-activate packages designed around audience intent, context, and seasonal demand — built to deliver performance, transparency, and scale.

Recommended Deal Categories

‍Additional High-Performance Categories

Health &
Wellness

Finance &
Business News

Parenting
& Family

Sustainability
& Green Living

Luxury & Affluent
Consumers

Looking for something more specific?

We build custom curated deals based on your unique targeting goals.

Our Numbers

25M+

Users monthly

Unique users reached monthly through our curated inventory partnerships.

300M+

‍Monthly auctions

Programmatic auctions managed across web, in-app and CTV formats.

2.5B+

‍Daily ad requests

High-quality ad opportunities curated daily with audience and brand safety in focus.

15+

Global presence

Countries already active across our growing publisher and demand network.

How works?

At Houseofpubs, we don’t just serve inventory — we curate it.We act as the quality gatekeepers between supply and demand, making sure that only premium, trustworthy, and contextually relevant inventory gets through.

Here's how it works:

Step 1: Access to Trusted Supply

We partner with top SSPs (like PubMatic, Equativ, Xandr) to access both open market and PMP inventory across devices — including CTV, mobile, and web.

Step 2: Apply Smart Filters

Before even considering a bundle, we run strict filters to ensure only high-quality supply enters our system:

App trust signals (reviews, DAUs, MFA risk)
IVT benchmarks (validated by Pixalate, HUMAN)
Transparency standards (seller.json, app-ads.txt)
Device type filters (e.g. CTV-focused inventory)

Step 3: Intelligent Curation by House of Pubs

This is where we add value. We handcraft curated packages based on:

Content verticals (e.g. Sports, News, Lifestyle, Music)
Cultural relevance (e.g. US Hispanic, Portuguese, bilingual audiences)
Format & context (e.g. FAST channels, live content, lean-back vs lean-in)

This adds a layer of semantic and audience intelligence that raw inventory simply doesn’t have.

Step 4: Sctivate & Continuously Optimize

Once curated, our bundles are made available to buyers — ready for activation across DSPs. But we don’t stop there: we monitor performance, validate signals continuously, and refine our bundles dynamically to make sure quality and efficiency stay high.

With Houseofpubs, curation isn’t just a filter — it’s a strategy.

We combine data, technology, and cultural insight to turn noise into signal — and inventory into opportunity.

More control, transparency, and performance for your digital campaigns through Curated Programmatic Media.

What is Curation?

Rather than bidding across the entire open exchange, curation organizes inventory into pre-built packages based on what really matters — like audience, context, app category or performance.