We are a Tech Consulting Firm dedicated to Publisher Solutions, taking your revenues to the moon!
With more than 5 years of digital experience & success working side by side with publisher’s, media houses and App owners in the programmatic ecosystem
Publishers
Prebid- Ad Engine
Real header bidding solution
This is an advanced programmatic technique developed for publishers to receive bids directly from almost 100 demand partners at the same time, ensuring the highest winning bid on each and every auction.
Some Features
eCPMS improved by 40%-70%
Fill rate increased almost 60% than what publishers had before
Creates perfect balance between revenue and user experience, by monitoring crucial factors such as speed and latency.
Elevates the number and visibility of advertisers participating in the auction, meaning more transparency on the demand stalk
Major control and monitoring of Ad unit’s performance
How it works
Integration Blueprint
- Add a few lines of ads.txt lines on your website.
- Send us your placements sizes.
- Our ways to connect are easy and lightweight.
- We can send you Javascript tags directly from our prebid server
You can add it on your page.- If that is not possible, you can add us on any ad serving you are using (Google ADX, Xandr, etc).
- We can add ourselves as a Bidder on your current Header BiddingPrebid JS Setup.
- We can send you Javascript tags directly from our prebid server
360 Inventory Monetization
We support all ad formats and available channels.
Our bidding technology contains demand for all types of media and devices. Display, native, audio, Video & Connected TVs.
This way we create a highly competitive, real-time auction for each individual Ad impression.
Keep growing your revenue while ensuring an engaging user experience.
Some of our partners
Advertisers
House of Pubs offers local & multilingual sites. This empowers brands to execute advanced missions to achieve a better audience, creating the best opportunities to interact with consumers at the right place and right time.
Quality publisher targeting
You can access more than 200 sites, build a custom list of any contextual category that you would like to appear.
Visionary formats
You can choose what kind of format and device to target. It could be video, audio, banner, or rich media.
Safety inventory
We are integrated via HUMAN (before WhitOpS) top industry verification tool, which can give you 100% security of the inventory you are buying from.
Ads.txt support
Since we are the authorized seller of premium ad inventory, we can offer premium solutions.
IAB compliance
To offer better solutions we work in line with all the latest IAB recommendations.
Real time ROI
You will have access to our dashboard with real time analytics so you can check every 30 seconds all the live metrics.
Dedicated team 24/7
You will be assigned an account manager, making sure to reply to all your questions within 24 hours.
Our advertising partners
Programmatic Trading
House of Publishers operates its own OpenRTB Exchange and other third-party platforms as well for the trading of Ads on formats like CTV, Mobile Apps, display inventory & Audio formats.
We support all IAB mandatory parameters and can connect with Endpoints, VAST and Javascript tags with Partners both as DSP & SSP. We’re integrated with industry leading partners for IVT like Pixelate, Protected Media & Human,in order to safeguard our Advertisers campaigns.
We work with premium partners, aggregators, trading desks & exchanges to achieve strategic goals ranging from high quality Inventory, Increasing Performance, Precision targeting and disruptive creatives.Our oRTB Systems are compatible with IAB compliances such as TCF 2.0, Sellers.json, Ads.txt, CCPA, US Privacy and others.
Drive value across the programmatic chain
HOP is a source of higher quality traffic for demand partners, and of more revenue for supply partners. Our Technology provides better matches with fewer unfilled requests, improving fill rates and getting the most out of QPS limits.
Choosing HOP for Programmatic gives you
Dedicated AM and expert monetization per Account
Ensure User Privacy (Support for GDPR & CCPA)
Data Centers WorldWide (US-East, US-West, APAC, EU)
Compliances Followed by IAB for oRTB Version 2.5
Quality Publishers & Supply Partners
Industry Leading Anti-Fraud Scanners Support (WhiteOps, Pixelate, Protected Media)
Future Proof Advertising:
HOP takes care of any upcoming changes in the Ad-Tech Arena, whether it’s Buyers.json, sellers.json , TCF, GDPR, Cookie-Less Browsing or any other IAB Mandates. We’re always in the loop to keep our Advertising Ecosystem compatible with any Future Marketing Needs.
We’re integrated with only reputable demand partners, who are trying to achieve the best combination of Technology & aspire to keep Ad-Tech secure & transparent for its Publishers, ensuring them a perfect balance between higher eCPMs/Earnings & smooth advertising experience for its Users.
COMPANY
House of Pubs offers local & multilingual sites. This empowers brands to execute advanced missions to achieve a better audience, creating the best opportunities to interact with consumers at the right place and right time.
Mission
House of Publishers (HOP) was established in 2016 with the mission of helping content owners, webmasters and developers to develop and execute better monetization strategies.
Team
Malena Martos
Network Manager
Sagar Kapoor
Digital Marketing Consultant
Ines Viegener
Business Development Manager
Tomas Castro
Jr. Account Manager
Ailin Liu
Ad Ops specialist
Why HOP
We have your back on AdOps, trafficking and sales strategy.
Your success in Ad monetization is our goal.
Expertise is the key
Our team background is on the publisher side. You will have the most talented team advising you on Optimizations, demand on boarding, sales strategy, bidding rules.
Multi-channel & creativity
Consent Management Enabled (GDPR/CCPA)
360 Device Coverage
Real Time and unified reporting
Efficient latency
Contact us
Let’s talk how we can help you reach more revenue.
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