Google made a major change from Google Scalated Partner to Multiple Customer Management. This new change also gives the possibility to include each partner on two different levels: Manage Account or Manage Inventory. But the question is; what is the difference?
We created a small comparative chart so you can see the main points:
| MANAGE ACCOUNT | MANAGE INVENTORY | |
| MCM PARTNERS | 1 Parent Publisher | Up to 15 Parent Publishers |
| Access to google ad Manager | Parent will be able to access Child`s ADX | Parent won’t be able to access Child`s ADX |
| Tagging | Child`s Google Ad Manager tags. | Parent`s google ad manager tags |
| Payment | You will receive the correspondent % of the rev share agreed with parent | Payment will be made to the Parent. |
| Serving Fee | To Parent | To Child |
If you are still lost regarding what MCM is, we recommend the following link: ( link para el blog gam vs mcm) . If you have any questions about what kind of MCM account is more suitable for you, contact your account manager. If you don’t have one, don`t hesitate to contact us! We would be more than happy to help you answer all your questions.