In Order to fully grasp the advantages of Server to Server Header Bidding, commonly referred to as “S2S”. We need to understand how Traditional Header Bidding works, which is referred to as “Client Side Header Bidding”.Client Side Header bidding runs auctions on...
The Internet Advertising Bureau (IAB), introduced Ads.txt in order to safeguard Publisher’s revenue. It prevents any illegitimate sellers who arbitrage inventory & spoof inventory, to not being able to sell or represent that inventory on the Marketplace. Each...
Google made a major change from Google Scalated Partner to Multiple Customer Management. This new change also gives the possibility to include each partner on two different levels: Manage Account or Manage Inventory. But the question is; what is the difference?...
Recently we’ve all experienced or heard about the new changes from GOOGLE ADX. We`ve all migrated from Google Scalated partner to Multiple Customer Management But what does it mean? To answer that question, we need to go step by step. Many small and...
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